InterBATh.com

Internet Based Advertising Theory

An exploration into the methods marketers use to advertise on the World Wide Web

Featured ad: FedEx fast talker. See this classic Ad and others at Firebrand.com.

Since the dawn of desire there has been advertising. What started as a show of strength or beauty to endure the continuation of the species has evolved into the advertising methods we know today. InterBATh.com serves to explore advertising methods with particular attention to those employed online as they relate to traditional forms.

Events that are shaping advertising

Firebrand.com - A new network that programs only certain television commercials. See it on the ION Television Network at 11 pm ET, and simultaneously with streaming video on www.firebrand.com. Firebrand will be available for mobile on demand and via iTunes’ free downloads. Firebrand's “Commercial Jockeys” or “CJs” guide the viewing audience through award-winning ads, exclusives, director’s cuts and never-before-seen-on-TV commercials. Major investors in Firebrand include Microsoft, NBC Universal and GE’s Peacock Equity Fund.
Look for it at www.firebrand.com, www.itunes.com, weeknights on ION television network from 11 PM -12 AM ET, and coming soon on www.adweek.com.

Spotlight

WhateverLife.com - Late last year, Ian Moray stumbled across a cotton-candy-pink Web site called Whateverlife.com. As manager of media development at the online marketing company ValueClick Media (NASDAQ:VCLK), he was searching for under-the-radar destinations for notoriously fickle teenagers. Whateverlife stood out. It was more authentic somehow. It featured a steady supply of designs for MySpace pages and attracted a few hundred-thousand girls a day. "Clever design, a growing base--that's a no-brainer for us," Moray says.

Read about this organic success story showing how a young schoolgirl created a site that is ranked above Opra's on FastCompany.com.

Resources for Marketers